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Elevating Impact Through Communication - A Happy Mondays Co & Google Collaboration
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Background

In a matrixed corporate environment, effective communication is paramount, especially for women in leadership roles. The Happy Mondays Co partnered with Google to deliver a transformative workshop, "Elevate Your Impact: Mastering Effective Communication and Influence," aimed at empowering Google’s APAC Client Solution Teams. This workshop targeted the unique challenges faced by a diverse global team, from directors to middle management, in enhancing their communication and influence skills.

Workshop Journey & Challenges

The team identified several key areas for development:

  • Regional Advocacy: The team needed strategies to assertively advocate for regional nuances that differ from mainstream initiatives, particularly in a market like APAC, which differs significantly from the USA and EU. Effective communication of market dynamics and metric interpretations was crucial.
  • Culturally Aligned Self-Promotion: There was a need to develop self-promotion techniques that align with cultural norms, allowing team members to inform international headquarters of their accomplishments without discomfort or excessive self-promotion, ensuring visibility and equitable performance evaluations.
  • Upward Influence: Establishing a strong presence and influence, particularly in managing upwards to integrate APAC perspectives into global initiatives, was essential. The team needed to effectively highlight challenges and promote their achievements.


Based on a pre-workshop survey, the workshop was tailored to address these needs:

  • Enhance integration of regional insights into global strategies.
  • Advocate effectively for APAC market needs.
  • Develop authentic self-promotion methods.
  • Strengthen upward management tactics.
  • Reframe challenges positively and advocate strategically on a global scale.


The workshop expanded to include assertiveness, persuasive influence, risk management, varied communication techniques, and creating a powerful presence. It addressed the discomfort of broad announcements of individual achievements and cultural challenges in self-promotion.

Workshop Interventions

The workshop approach was multifaceted:

These strategies resonated particularly with managers who sought to create a more inclusive meeting dynamic, ensuring all team members were heard and contributed effectively. The Happy Mondays Co’s discovery process was critical in creating a bespoke experience. By collaborating with event organisers and engaging directly with participants, we developed a unique framework for the workshop. Role-playing exercises, based on realistic case scenarios, were used at the beginning and end of the session. This hands-on approach demonstrated the significant impact of minor adjustments in communication and presentation. The workshop embraced the philosophy that incremental, consistent changes can lead to profound shifts in perspective.

The workshop received enthusiastic feedback, with notable outcomes including:

  • Enhanced Communication Understanding:
    Participants gained insights into personal and team communication styles, leading to more effective interactions.

  • Adoption of Practical Framework:
    The Happy Mondays Co’s communication framework was recognised as a valuable tool for optimising call and meeting preparation.

  • Strategic Mindset:
    The structured approach to communication fostered a mindset that embraces diverse perspectives and enhances engagement.

  • Inclusive Meetings:
    Leaders proactively inquired about team members’ communication preferences, making meetings more inclusive and ensuring every voice was valued.

Coach's Insight

The workshop highlighted the power of targeted professional development in transforming communication and influence. The participants’ bravery in addressing these challenges and the strategic application of tailored interventions resulted in significant improvements in their ability to impact and influence within their roles. This case demonstrates that with the right strategies and support, organisations can achieve transformative outcomes in communication and leadership.



Let’s discuss how we can tailor a workshop that elevates the impact and influence of your team. Connect with us today, and take the first step towards transforming communication within your organisation.

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